Shameless Exploitation In Pursuit Of The Common Good
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Shameless Exploitation in Pursuit of the Common Good
""There are three rules for running a business; fortunately, we don't know any of them." " In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rareglimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.
In Pursuit of the Common Good
An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
The Other Philadelphia Story
Author: Ram A. Cnaan
language: en
Publisher: University of Pennsylvania Press
Release Date: 2010-11-24
For people living in U.S. cities, social services come not only from the government but increasingly also from local religious communities. Ever since the Clinton administration's welfare reform, faith-based institutions, and especially congregations, have been allowed to bid for federal funds for their programs. In The Other Philadelphia Story, drawing on the first-ever census of congregations in any American city, Ram Cnaan and his colleagues provide an authoritative account of the functioning of congregations, their involvement in social services, and their support of other charitable organizations. An in-depth study of 1,392 congregations in Philadelphia, the book illuminates how these groups function as community hubs where members and neighbors alike gather throughout the week. Cnaan's findings show that almost every assembly of parishioners emphasizes caring for others, even if the help is modest. Thus American congregations uphold an implicit but strong norm of social responsibility and work to improve the quality of life for members and nonmembers alike. Many of the problems associated with urban life persist in the face of governmental inaction, and the burden of responsibility cannot be shouldered entirely by congregations. However, in a city such as Philadelphia, where half the residents are regular attenders of religious congregations, hopes for urban improvement are largely to be found in these local groups. Special focus is given in the book to kinds of care that often go unnoticed: volunteerism, provision of refuge, and informal assistance to community members in need. All told, Cnaan asserts, congregations are an essential component of Philadelphia's civil society. Without them, the quality of life would deteriorate immeasurably.