Seo Secrets Escape The Matrix Of Digital Obscurity
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SEO Secrets: Escape the Matrix of Digital Obscurity
Ever felt like you're lost in a digital desert, crying out for visibility amidst a sea of competitors? You're not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success. This isn't your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners. You'll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting. But that's not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You'll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority. SEO Secrets is more than just a book; it's a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It's time to escape the matrix and embark on a journey to the top of the SERPs. Are you ready to uncover the secrets of SEO? Plug in, power up, and let's get optimizing!
The Black Box Society
Author: Frank Pasquale
language: en
Publisher: Harvard University Press
Release Date: 2015-01-05
Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. The data compiled and portraits created are incredibly detailed, to the point of being invasive. But who connects the dots about what firms are doing with this information? The Black Box Society argues that we all need to be able to do so—and to set limits on how big data affects our lives. Hidden algorithms can make (or ruin) reputations, decide the destiny of entrepreneurs, or even devastate an entire economy. Shrouded in secrecy and complexity, decisions at major Silicon Valley and Wall Street firms were long assumed to be neutral and technical. But leaks, whistleblowers, and legal disputes have shed new light on automated judgment. Self-serving and reckless behavior is surprisingly common, and easy to hide in code protected by legal and real secrecy. Even after billions of dollars of fines have been levied, underfunded regulators may have only scratched the surface of this troubling behavior. Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in. Demanding transparency is only the first step. An intelligible society would assure that key decisions of its most important firms are fair, nondiscriminatory, and open to criticism. Silicon Valley and Wall Street need to accept as much accountability as they impose on others.
Backstage Leadership
Most of us would recognize a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organization – whilst also shaping and executing strategies across borders in a disruptive age – is the true mark of success as a leader. Backstage Leadership takes a comprehensive look at the background processes that leaders must master in order to shape the culture, direction and capability of a successful company. With an emphasis on strategy, the author provides an integrated toolkit for developing your knowledge and skills as a 'backstage leader.' You will learn how to: Mobilize people towards new strategic directions Scan your business environment for threats and disruptive forces Diagnose and help to shape the culture of your organization Develop talent and capabilities towards a specific goal. Focusing on the key and consistent underlying processes of leadership, this book is essential reading for managers who wish to bring focus and coherence to their leadership role and integrate themselves within the engine of the organization.