Send Better Emails
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Send Better Emails
Don’t just send more emails. SEND BETTER EMAILS. This is the only way to making your email program to work harder and smarter. This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on. You’ll learn how to: ✔ Plan and build a solid foundation for success ✔ Grow your list and welcoming new subscribers ✔ Convert your readers into lifelong customers Through the lens of the fictitious company Poppy's Plants, we’ll explore different ways e-commerce and retail businesses can make the most of their emails. From automations to strategy, whether you’re a business owner looking to start sending your first email, or you’re starting out in marketing and you’ve suddenly got to know about emails, Send Better Emails will give you the roadmap you need to succeed.
Faster, Fewer, Better Emails
Author: Dianna Booher
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2019-06-18
“Will open your eyes to a whole new way of thinking about email—its purposes, structure, improper uses, security risks, and productivity strategies.” —Marshall Goldsmith, #1 New York Times-bestselling author Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities. This book will help you master your emails and stand out as a clear, credible communicator. After all, clear, credible communicators become leaders in every industry. With more than three decades of experience analyzing emails across various industries for corporate clients, Dianna Booher offers guidance on how to identify and stop email clutter so you can increase productivity while improving communication flow. In this book, you will learn how to: Compose actionable emails quickly by following Booher’s philosophy of Think First, Draft Fast, and Edit Last Write concise emails that get read so you get a quick response Organize a commonsense file storage system that helps you find documents and emails quickly to attach and send Present a professional image when you email prospects, customers, and coworkers Be aware of legal liabilities and security risks as you send and receive email
Smart Email Marketing & Content Integration [Early Access]
Dear Startup Founders, Marketers, and Tech Innovators, I have written this guide for you—for those navigating the challenges of building and scaling a freelance startup in today's growing and complex digital world. Email marketing is an excellent tool and a strategic asset that can define your growth, strengthen customer relationships, and position your brand for long-term success. I created this as a practical resource, not a textbook. I designed it to help you integrate email marketing seamlessly into your content and business ecosystem, ensuring you maximize engagement, conversion, and retention. Freelance startups face unique challenges, including balancing automation and personalization, scaling outreach without compromising authenticity, and ensuring a high return on investment (ROI) while optimizing costs. This guide addresses these pain points and provides actionable solutions you can apply immediately. Unlike generic marketing books filled with theory, this guide distills real-world insights, tested strategies, and mistakes I corrected. I built and optimized email marketing systems for startups, large enterprises, and content-driven businesses, witnessing firsthand what works and what fails. This guide reflects those experiences, leveraging behavioral segmentation to optimize automated workflows without losing the human touch. As mentioned by the American Marketing Association, email marketing is one of the most cost-effective digital marketing strategies, delivering an average return on investment (ROI) of $36 for every dollar spent. The estimated ROI for email marketing is between 3.600% and 4.300%, but my personal ROI was 6,500% as I followed best practices through experimental learning. What You Will Learn Whether you are a solo founder, a startup team, or a content entrepreneur, this guide will help you: ✔ Understand email marketing beyond basic newsletters—how it fits into a larger content and revenue strategy. ✔ Set up an efficient email system from day one—without overwhelming yourself with unnecessary complexity. ✔ Build an engaged email list—with the right audience, not just numbers. ✔ Automate intelligently—so that emails feel personal, not robotic. ✔ Convert subscribers into paying customers—without being pushy or transactional. ✔ Use AI tools wisely—as an enhancement, not a replacement for human strategy. ✔ Avoid common pitfalls—so you do not waste months on ineffective tactics. I know startups operate at high speed, with limited resources and constant pressure to deliver results fast. That is why I designed this guide to be simple, strategic, and immediately useful—helping you scale your marketing without distractions or wasted effort. To make learning easier, I structured the content into clear sections that align with your startup journey: Foundations – How to build an email list, choose the right platform, and craft emails that people want to read. Growth Strategies – How to automate effectively, increase engagement, and convert subscribers into loyal customers. Advanced Tactics – How to integrate email marketing into your startup’s larger growth engine, leveraging data, AI, and behavioral triggers. You can follow the guide step by step or jump to the sections that fit your immediate needs. Email marketing is not a one-size-fits-all approach. It is a flexible system that should work for you, not the other way around. This book will guide you with joy, providing essential knowledge.