Semiotics Of The Image

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Semiotics of Images

Author: Alexandros Ph. Lagopoulos
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2024-11-18
This book represents a unique collaborative effort to bring together the multiple aspects of the semiotics of images into a coherent approach based on Greimasian and post-Greimasian theory. Starting with a critical discussion of epistemological and theoretical issues and continuing with methodology and numerous examples of applied analysis, it aims to provide the educated reader with a consistent and unified theoretical framework for the semiotic study of visual cultural texts. It offers a comprehensive overview of the semiotics of static images such as painting, drawing, sculpture and photography, but also dynamic images such as cinema, animation and digital games. Readers will benefit from the special emphasis placed on the analysis of the pictorial signifier, visual syntax and the structuring of the semantic universe.
An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Qualitative Researching with Text, Image and Sound

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research' Qualitative Researching with Text, Image and Sound off