Selected Perspectives On Platforms In E Commerce Ecosystems
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Selected Perspectives on Platforms in E-Commerce Ecosystems
Digital platforms hold significant economic value, enriching various industry sectors. While they are pivotal in driving value creation and capture, it is not solely their technological prowess that underpins their economic significance. Rather, their effectiveness lies in their integration within business ecosystems. In this study, Tobias Wulfert examines digital platforms in the context of e-commerce through five lenses: · Enterprise architecture · Boundary resources · Application lifecycle · Dynamic capabilities · Value creation This analysis focuses on different e-commerce platform types, developing an architectural framework and a taxonomy for classification. The author also delineates e-commerce ecosystem architectures, emphasizing the role of platforms as central components and the involvement of peripheral ecosystem participants. He explores boundary resources as crucial interfaces between platforms and ecosystem participants. He further suggests a reference procedure model for the management of these boundary resources. Furthermore, he delves into the dynamic capabilities necessary for effective ecosystem orchestration, identifying configurations of dynamic capabilities that can confer sustainable competitive advantages.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Transformation
Author: Jacek Maślankowski
language: en
Publisher: Springer Nature
Release Date: 2023-09-20
This book constitutes the proceedings of the 15th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2023, which took place in Sopot, Poland, in September 2023. The primary objective of the PLAIS EuroSymposium 2023 was to foster discussions on general issues pertaining to digital transformation and related topics. The papers selected this year are related to the use of machine learning, internet of things and social media. The 7 full papers included in this volume were carefully reviewed and selected from a total of 22 submissions.