See Something Say Something

See Something, Say Something Act of 2011

Reducing Gun Deaths and Injuries

This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff’s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this “wicked problem”, need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.

"I Have Nothing to Hide"

An accessible guide that breaks down the complex issues around mass surveillance and data privacy and explores the negative consequences it can have on individual citizens and their communities. No one is exempt from data mining: by owning a smartphone, or using social media or a credit card, we hand over private data to corporations and the government. We need to understand how surveillance and data collection operates in order to regain control over our digital freedoms—and our lives. Attorney and data privacy expert Heidi Boghosian unpacks widespread myths around the seemingly innocuous nature of surveillance, sets the record straight about what government agencies and corporations do with our personal data, and offers solutions to take back our information. “I Have Nothing to Hide” is both a necessary mass surveillance overview and a reference book. It addresses the misconceptions around tradeoffs between privacy and security, citizen spying, and the ability to design products with privacy protections. Boghosian breaks down misinformation surrounding 21 core myths about data privacy, including: • “Surveillance makes the nation safer.” • “No one wants to spy on kids.” • “Police don’t monitor social media.” • “Metadata doesn’t reveal much about me.” • “Congress and the courts protect us from surveillance.” • “There’s nothing I can do to stop surveillance.” By dispelling myths related to surveillance, this book helps readers better understand what data is being collected, who is gathering it, how they’re doing it, and why it matters.