Scrum Meaning
Download Scrum Meaning PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Scrum Meaning book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Systems Theory and Agile Brand Management
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Mastering Agile Method and Lean Startup for Digital Business Transformation
Mastering Agile Method and Lean Startup for Digital Business Transformation Digital business, software development, customer happiness, minimum viable product, Scrum framework, project management, innovation, customer input, and market expectations are some of the buzzwords used to describe these concepts. The book discusses the Agile Method's iterative approach to software development and places a focus on providing customers with value and changing with the times. It also explores the Lean Startup methodology's emphasis on developing a minimal viable product and utilizing user input to enhance it. The book contrasts various techniques with real-world examples of how Agile and Lean Startup might be used in digital business ventures. It also covers the Scrum framework, its function in Agile Methodologies, and the advantages of using Scrum to project management. As a call to action, the book's conclusion encourages readers to incorporate these approaches into their own online company operations and offers further learning resources. Overall, this book is an indispensable resource for anybody trying to enhance the operations of their digital business and produce goods that live up to consumer expectations. Keywords : Agile Method, Lean Startup, digital business, software development, customer satisfaction, minimum viable product, Scrum framework, project management, innovation, customer feedback, market demands.
Agile Portfolio Management
Agile Portfolio Management deals with how an organization identifies, prioritizes, organizes, and manages different products. This is done in a streamlined way in order to optimize the development of value in a manner that’s sustainable in the long run. It ensures that a company provides their clients with the best value for their investment. A good portfolio manager understands and follows the agile principles while also considering the various factors needed to successfully manage numerous teams and projects. The project management offices of many organizations are faced with the reality of more and more agile deliverables as part of agile transformations; however, they lack the knowledge to perform these tasks. Researchers and practitioners have a good understanding of project, program, and portfolio management from a plan-based perspective. They have common standards from Axelos, PMI, and others, so they know the best practices. The understanding of agile on a team level is fairly mature and the knowledge of more agile teams (scaling) is increasing. However, the knowledge of agile portfolio management is still limited. The aim of this book is to give the reader an understanding of management of a portfolio of agile deliverables, what the options are (theory), what we know (research), and what others are doing (practice). Many organizations in banking or insurance, to name a few, are in the middle of major agile transformations with limited knowledge of the practice. In this book, the author collects and analyzes common practices in various industries. He provides both theory and, through case studies, the practical aspects of agile portfolio management.