Scenario Based Strategy
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Scenario-based Strategic Planning
Author: Burkhard Schwenker
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-12-05
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
The Scenario-planning Handbook
Author: Bill Ralston
language: en
Publisher: South Western Educational Publishing
Release Date: 2006
The primary objective of the book is to provide decisionmakers the insight and means to apply this technique in changing the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. The handbook guides readers step by step through the sequence and intricacies of a scenario project and the subsequent strategic decision-making. It explains what scenarios are and are not, when they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning.
Strategic Reframing
This book provides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.