Sales Forecasting Management
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Sales Forecasting Management
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.
Sales Forecasting Management
Author: John T. Mentzer
language: en
Publisher: SAGE Publications, Incorporated
Release Date: 1998-02-03
Serving as a graduate level text as well as a guide for practitioners of sales forecasting management, this volume discuses the techniques and applications of sales forecasting analysis. Chapters cover managing the sales forecasting process; performance measurement; time- series forecasting techniqu
Demand Forecasting and Order Planning in Supply Chains and Humanitarian Logistics
In a decentralized supply chain, most of the supply chain agents may not share information due to confidentiality policies, quality of information, or different system incompatibilities. Every actor holds its own set of information and attempts to maximize its objective (minimizing costs/minimizing inventory holdings) based on the available settings. Therefore, the agents control their own activities with the objective of improving their own competitiveness, which leads them to make decisions that maximize their local performance by ignoring the other agents or even the final consumer. These decisions are myopic because they do not consider the performance of all the partners to satisfy the consumer. Demand Forecasting and Order Planning in Supply Chains and Humanitarian Logistics is a collection of innovative research that focuses on demand anticipation, forecasting, and order planning as well as humanitarian logistics to propose original solutions for existing problems. While highlighting topics including artificial intelligence, information sharing, and operations management, this book is ideally designed for supply chain managers, logistics personnel, business executives, management experts, operation industry professionals, academicians, researchers, and students who want to improve their understanding of supply chain coordination in order to be competitive in the new era of globalization.