Running Lean Book
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Running Lean
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan’s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Running Lean
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model
SUMMARY - Running Lean: Iterate From Plan A To A Plan That Works By Ash Maurya
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover an immediately actionable and easy to use method to increase your chances of success during the development of your products. *You will also discover : how to optimize your time in the development of a new product; what are the steps to follow to launch a product that meets a real need; how to adapt your initial idea to the reality of the market; the right methods to set a price that will satisfy your clients and your accountant. *The method outlined in this book describes how to move from an initial plan to an effective plan under resource constraints, even though it has never been cheaper to design a product. To do this, you will need to set up a customer feedback system that will not consist of asking them what they want, but how you can help them solve their problems. One of the key ideas in this book is to organize yourself in such a way that you can quickly validate your product, eliminating any unnecessary action. *Buy now the summary of this book for the modest price of a cup of coffee!