Running For Office As An Online Candidate Web Strategies For Local Campaigns
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Running for Office as an Online Candidate: Web Strategies for Local Campaigns
Author: Shane Daley
language: en
Publisher: Independently Published
Release Date: 2018-01-05
This easy-to-use resource is packed with tips, tricks and useful strategies for local political and issue-specific campaigns. Running For Office as an Online Candidate provides a blueprint for using the web to help you win your election. Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. Today, it's not a matter of whether you put your campaign online - it's a matter of HOW you do it.
Political Consultants and Campaigns
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Campaigning Online
Author: Bruce Allen Bimber
language: en
Publisher: Oxford University Press, USA
Release Date: 2003
A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.