Roles Trust And Reputation In Social Media Knowledge Markets

Roles, Trust, and Reputation in Social Media Knowledge Markets

Knowledge and expertise, especially of the kind that can shape public opinion, have been traditionally the domain of individuals holding degrees awarded by higher learning institutions or occupying formal positions in notable organizations. Expertise is validated by reputations established in an institutionalized marketplace of ideas with a limited number of “available seats” and a stringent process of selection and retention of names, ideas, topics and facts of interest. However, the social media revolution, which has enabled over two billion Internet users not only to consume, but also to produce information and knowledge, has created a secondary and very active informal marketplace of ideas and knowledge. Anchored by platforms like Wikipedia, YouTube, Facebook and Twitter, this informal marketplace has low barriers to entry and has become a gigantic and potentially questionable, knowledge resource for the public at large. Roles, Trust and Reputation in Social Media Knowledge Markets will discuss some of the emerging trends in defining, measuring and operationalizing reputation as a new and essential component of the knowledge that is generated and consumed online. The book will propose a future research agenda related to these issues. The ultimate goal of research agenda being to shape the next generation of theoretical and analytic strategies needed for understanding how knowledge markets are influenced by social interactions and reputations built around functional roles. The authors, including leading scholars and young innovators, will share with the readers some of the main lessons they have learned from their own work in these areas and will discuss the issues, topics and sub-areas that they find under-studied or that promise the greatest intellectual payoff in the future. The discussion will be placed in the context of social network analysis and “big data” research. Roles, Trust and Reputation in Social Media Knowledge Markets exposes issues that have not been satisfactorily dealt with in the current literature, as the research agenda in reputation and authorship is still emerging. In a broader sense, the volume aims to change the way in which knowledge generation in social media spaces is understood and utilized. The tools, theories and methodologies proposed by the contributors offer concrete avenues for developing the next generation of research strategies and applications that will help: tomorrow’s information consumers make smarter choices, developers to create new tools and researchers to launch new research programs.

Roles, Trust, and Reputation in Social Media Knowledge Markets

Transparency in Social Media

The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.