Ridersdeal Mail

Unblocked

Understand the Blockchain Opportunity: No Technical Background Required. Remember thedawn of the internet? The advent of mobile and social media? Yet another digital revolution is nowunderway. Like its predecessors, blockchains are about to transform the way we live, work, and play,while disrupting entrenched industries and shattering conventional business models. Move past the hype and equip yourself to forecast how blockchains will change our world and impactyou and your business. Author Alison McCauley helps non-technical executives to understandhow this technology will trigger change, shift the balance of power, and bring competitiveadvantage to those who know how to leverage them. Unblocked explains: Why ignoring this technology exposes you to competitive disruption What this new technology revolution embraces—no technical background required How to prepare your organization to respond to the coming shift

Marketing

Stealing Speed

This is the compelling story of how one of Japan's biggest motorcycle manufacturers stole a Nazi rocket scientist's engine secrets from behind the Iron Curtain to conquer the world. In 1961, with the Cold War at its height, East German motorcycle manufacturer MZ was using World War II rocket technology to win Grands Prix, only for rider Ernst Degner to defect and sell the secrets to Suzuki, while his wife and children were drugged and smuggled through the Berlin Wall. The following year Suzuki and Degner made history by winning the world title. Branded a traitor by the communists, Degner suffered horrific injuries in a fiery racing accident and died in mysterious circumstances.