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Marketing

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

UK and Irish Television Comedy

This book looks at television comedy, drawn from across the UK and Ireland, and ranging chronologically from the 1980s to the 2020s. It explores depictions of distinctive geographical, historical and cultural communities presented from the insiders’ perspective, simultaneously interrogating the particularity of the lived experience of time, and place, embedded within the wide variety of depictions of contrasting lives, experiences and sensibilities, which the collected individual chapters offer. Comedies considered include Victoria Wood’s work on ‘the north’, Ireland’s Father Ted and Derry Girls, Michaela Coel’s east London set Chewing Gum, and Wales’ Gavin and Stacey. There are chapters on Scottish sketch and animation comedy, and on series set in the Midlands, the North East, the South West and London’s home counties. The book offers thoughtful reflection on funny and engaging representations of the diverse, fragmented complexity of UK and Irish identity explored through the intersections of class, ethnicity and gender.

The Aeroplane