Response Models For Detection Of Change
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Response Models for Detection of Change
This book reports our research on detection of change processes that underlie psychophysical, learning, medical diagnosis, military, and pro duction control situations, and share three major features. First, the states of the process are not directly observable but become gradually known with the sequential acquisition of fallible information over time. Second, the mechanism that generates the fallible information is not stationary; rather, it is subjected to a sudden and irrevocable change. Thirdly, in complete, probabilistic information about the time of change is available when the process commences. The purpose of the book is to characterize this class of detection of change processes, to derive the optimal policy that minimizes total expected loss, and, most importantly, to develop testable response models, based on simple decision rules, for describing detection of change behavior. The book is theoretical in the sense that it offers mathematical models of multi-stage decision behavior and solutions to optimization problems. However, it is not anti-empirical, as it aims to stimulate new experimental research and to generate applications. Throughout the book, questions of experimental verification are briefly considered, and existing data from two studies are brought to bear on the validity of the models. The work is not complete; it only provides a starting point for investigating how people detect a change in an uncertain environment, balancing between the cost of delay in detecting the change and the cost of making an incor rect terminal decision.
Market Response Models
Author: Dominique M. Hanssens
language: en
Publisher: Springer Science & Business Media
Release Date: 2005-12-19
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Mathematical Models of Perception and Cognition Volume II
In this two volume festschrift, contributors explore the theoretical developments (Volume I) and applications (Volume II) in traditional cognitive psychology domains, and model other areas of human performance that benefit from rigorous mathematical approaches. It brings together former classmates, students and colleagues of Dr. James T. Townsend, a pioneering researcher in the field since the early 1960s, to provide a current overview of mathematical modeling in psychology. Townsend’s research critically emphasized a need for rigor in the practice of cognitive modeling, and for providing mathematical definition and structure to ill-defined psychological topics. The research captured demonstrates how the interplay of theory and application, bridged by rigorous mathematics, can move cognitive modeling forward.