Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 4


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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business


Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author: Management Association, Information Resources

language: en

Publisher: IGI Global

Release Date: 2021-05-28


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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 4


Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 4

Author: Information R. . . Management Association

language: en

Publisher:

Release Date: 2021-07-06


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Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics


Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics

Author: Malik, Garima

language: en

Publisher: IGI Global

Release Date: 2025-06-13


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The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This evolution impacts society by reshaping learning methods, enhancing remote work environments, and creating new forms of social and economic interaction. Understanding these dynamics is crucial for navigating and shaping the digital ecosystems of the future. Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics explores how organizations can effectively utilize the metaverse and game-inspired mechanics to address practical problems. This book analyzes the merging of metaverse and gamification. Covering topics such as brand awareness, pollution, and virtual experiences, this book is an excellent resource for business leaders, managers, executives, technology professionals, educators, trainers, instructional designers, public sector leaders, policymakers, researchers, academicians, and more.