Reprogramming The American Dream
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Small Data
Author: Martin Lindstrom Company
language: en
Publisher: Hachette UK
Release Date: 2016-03-10
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
The Fourth Industrial Revolution
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
An Accidental Statistician
Author: George E. P. Box
language: en
Publisher: John Wiley & Sons
Release Date: 2013-03-12
Celebrating the life of an admired pioneer in statistics In this captivating and inspiring memoir, world-renowned statistician George E. P. Box offers a firsthand account of his life and statistical work. Writing in an engaging, charming style, Dr. Box reveals the unlikely events that led him to a career in statistics, beginning with his job as a chemist conducting experiments for the British army during World War II. At this turning point in his life and career, Dr. Box taught himself the statistical methods necessary to analyze his own findings when there were no statisticians available to check his work. Throughout his autobiography, Dr. Box expertly weaves a personal and professional narrative to illustrate the effects his work had on his life and vice-versa. Interwoven between his research with time series analysis, experimental design, and the quality movement, Dr. Box recounts coming to the United States, his family life, and stories of the people who mean the most to him. This fascinating account balances the influence of both personal and professional relationships to demonstrate the extraordinary life of one of the greatest and most influential statisticians of our time. An Accidental Statistician also features: • Two forewords written by Dr. Box’s former colleagues and closest confidants • Personal insights from more than a dozen statisticians on how Dr. Box has influenced and continues to touch their careers and lives • Numerous, previously unpublished photos from the author’s personal collection An Accidental Statistician is a compelling read for statisticians in education or industry, mathematicians, engineers, and anyone interested in the life story of an influential intellectual who altered the world of modern statistics.