Repositioning
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Optimizing Liner Shipping Fleet Repositioning Plans
This monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy. We provide the first problem description and mathematical model of repositioning and define the liner shipping fleet repositioning problem (LSFRP). The LSFRP is characterized by chains of interacting activities with a multi-commodity flow over paths defined by the activities chosen. We first model the problem without cargo flows with a variety of well-known optimization techniques, as well as using a novel method called linear temporal optimization planning that combines linear programming with partial-order planning in a branch-and-bound framework. We then model the LSFRP with cargo flows, using several different mathematical models as well as two heuristic approaches. We evaluate our techniques on a real-world dataset that includes a scenario from our industrial collaborator. We show that our approaches scale to the size of problems faced by industry, and are also able to improve the profit on the reference scenario by over US$14 million.
Modelling Empty Container Repositioning Logistics
The book takes the inventory control perspective to tackle empty container repositioning logistics problems in regional transportation systems by explicitly considering the features such as demand imbalance over space, dynamic operations over time, uncertainty in demand and transport, and container leasing phenomenon. The book has the following unique features. First, it provides a discussion of broad empty equipment logistics including empty freight vehicle redistribution, empty passenger vehicle redistribution, empty bike repositioning, empty container chassis repositioning, and empty container repositioning (ECR) problems. The similarity and unique characteristics of ECR compared to other empty equipment repositioning problems are explained. Second, we adopt the stochastic dynamic programming approach to tackle the ECR problems, which offers an algorithmic strategy to characterize the optimal policy and captures the sequential decision-making phenomenon in anticipation of uncertainties over time and space. Third, we are able to establish closed-form solutions and structural properties of the optimal ECR policies in relatively simple transportation systems. Such properties can then be utilized to construct threshold-type ECR policies for more complicated transportation systems. In fact, the threshold-type ECR policies resemble the well-known (s, S) and (s, Q) policies in inventory control theory. These policies have the advantages of being decentralized, easy to understand, easy to operate, quick response to random events, and minimal on-line computation and communication. Fourth, several sophisticated optimization techniques such as approximate dynamic programming, simulation-based meta-heuristics, stochastic approximation, perturbation analysis, and ordinal optimization methods are introduced to solve the complex stochastic optimization problems. The book will be of interest to researchers and professionals in logistics, transport, supply chain, and operations research.
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Author: S. Ramesh Kumar
language: en
Publisher: Pearson Education India
Release Date: 2009-09
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding