Relevance
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Relevance and Text-on-Screen in Audiovisual Translation
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
Meaning and Relevance
Author: Deirdre Wilson
language: en
Publisher: Cambridge University Press
Release Date: 2012-03-22
When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.
Schutz’s Theory of Relevance: A Phenomenological Critique
Author: R.R. Cox
language: en
Publisher: Springer Science & Business Media
Release Date: 1978-09-30
The following is neither exclusively the study of a philosopher nor a problem, and yet is both as well. Alfred Schutz is now recogniz ed to have been a profoundly insightful philosopher who explor ed the nature of social reality and the social sciences. His works are exercising a great influence in a wide range of problems and disciplines, the latter including the social sciences themselves. All of this is testimony to the sagacity and penetrating character of his analyses as well as the fruitfulness and soundness of his con cepts. Philosophy proceeds, however, by not merely accepting the work of great philosophers, but by engaging them in critical philosophic dialogue. It is time for this interchange to begin with respect to Schutz's work. To some extent, then, this work is di rected to that task. It does not undertake a systematic treat ment of the whole of Schutz's philosophy, for much more work in many aspects of his thought is yet to be done before such a pro ject can reasonably be undertaken. Yet, the issue of concern in this study is, I now believe, the philosophic center of the whole of Schutz's work.