Reinventing The C Suite
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Reinventing the C-Suite
There is a fundamental mismatch between the way we organise our senior management teams and the way modern commerce has evolved. Wrapping finesse, technology, rules, bureaucracy, and “science” around our C-Suite conventions, designed for nineteenth-century businesses, is not nearly enough to meet the challenges of modern business environments and practices. This book is for executives who want to enable their C-Suite, and by extension their organizations, to survive and thrive into the future. It will help them to foresee future challenges and provide suggestions for new working practices at executive level to successfully adapt to those changes. How should executive teams organize themselves, reinvent their roles, and work with stakeholders to evolve and innovate? What is the role of the new C-grade executive – managers, leaders, or something else? Executives and aspiring executives will find new challenges for organizations and ways to deal with them. Forward-thinking business students will find startling ideas and practical tools for viewing business and its activities. What is the next evolution of the executive function in organizations? This book explores how we can predict it, shape it, and succeed in it.
Reinventing Virtual Events
Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
Reinventing Accounting and Finance Education
There is a growing acknowledgement of the role played by finance theory and experts in the 2008 global banking crash, and their ongoing contributions to risks in the financial system. Some argue that finance theory is deeply ideological and the academy has been captured and corrupted by financial institutions and conservative journal editors and their unrealistic influence. Its language and terminology have been self-referential, enabling disciplinary closure but generating widening gaps with reality and lived experience. In particular, in spite of its deeply cultural and ethical nature, finance education has been stripped of any wider discussion of ethics and culture, and replaced by a particular neo-liberal greed and materialistic ethic. In an era of financialisation, some have called finance a ‘curse on modernity’. The devastation this has caused and continues to cause is making the world highly unequal, risky and unsustainable. Serious and radical reforms are required in the teaching and research of finance. This book charts out the possible solutions for such reform.