Reference Groups
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Reference Groups and the Theory of Revolution (Routledge Revivals)
First published in 1973, this is a reissue of John Urry's important and influential study of the theory of revolution. Part 1 offers a detailed discussion of the concept of the reference group, tracing its development from the symbolic interactionist tradition and then showing how it came to be used in ways which emasculated some of the suppositions of that tradition. Part 2 sets out a theory of revolutionary dissent, in which Dr Urry emphasizes the interconnection between analyses on the level of the social structure and the social actor. The final section demonstrates the value of this theory by using it to account for the varying patterns of action and revolutionary thought and action in the Dutch East Indies in the first half of this century.
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
Intercultural Communication
Author: James W. Neuliep
language: en
Publisher: SAGE Publications
Release Date: 2020-01-28
Intercultural Communication: A Contextual Approach introduces students to the fundamental topics, theories, concepts, and themes of intercultural communication. Best-selling author James W. Neuliep presents a clear model for examining communication within a variety of contexts, including cultural, microcultural, environmental, sociorelational, and perceptual. Each chapter focuses on one context and explores the combination of factors within that context, including setting, situation, and circumstances. The updated Eighth Edition reflects the most recent research in the field and further incorporates the role of modern technology and its impact on intercultural communication. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.