Rebranding Rule
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Rebranding Rule
Author: Kevin Sharpe
language: en
Publisher: Yale University Press
Release Date: 2013-06-30
In the climactic part of his three-book series exploring the importance of public image in the Tudor and Stuart monarchies, Kevin Sharpe employs a remarkable interdisciplinary approach that draws on literary studies and art history as well as political, cultural, and social history to show how this preoccupation with public representation met the challenge of dealing with the aftermath of Cromwell's interregnum and Charles II's restoration, and how the irrevocably changed cultural landscape was navigated by the sometimes astute yet equally fallible Stuart monarchs and their successors.
Branding For Dummies
Author: Bill Chiaravalle
language: en
Publisher: John Wiley & Sons
Release Date: 2011-03-01
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
State of Ridicule
Author: Dan Sperrin
language: en
Publisher: Princeton University Press
Release Date: 2025-04-29
"This will be the first proper history of English satire, from its origins in the late medieval period to the present day. This book is a history of political satire in English literature, from the Middle Ages through the nineteenth century. The aim is to present a coherent history of what has been an everchanging, complex series of literary traditions that we refer to as satire, from its beginnings in various kinds of medieval grotesque up to the proliferation of the modern novel. Author Dan Sperrin presents interesting and original insights into the satirist's paradoxical situation at both the periphery and the centre of culture. The text is organised chronologically by period and is concentrated upon canonical figures - including Chaucer, Dryden, Swift, Pope, Johnson and Dickens - but also including more obscure writers in such a way as to be focused enough to tell a story but broad enough to include variation, of which there is decidedly a great deal by the very nature of what the author describes as a mercurial literary form. Satire, as Sperrin demonstrates, often takes aim at grand narratives and comprehensive taxonomies, and the book accounts for eccentricity and individuality as a matter of principle"--