Race To The Bottom Game Changer
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Game Changer
Author: Jean-Manuel Izaret
language: en
Publisher: John Wiley & Sons
Release Date: 2023-10-12
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
GAME CHANGER Eight Weeks That Transformed British Politics
'If you want to get the inside account of Labour's historic general election campaign, I couldn't recommend more former Corbyn staffer Steve Howell's Game Changer.' Owen Jones 'Game Changer is a vivid account of what it was like to be in the engine room of Jeremy Corbyn's remarkable election campaign.' Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool When Theresa May called a snap election in 2017, Labour was more than twenty points behind in the polls and it seemed the only question was how big her landslide would be. In the most dramatic election of modern times, Corbyn's inspirational campaign transformed British politics. Labour won its best vote for twenty years and the largest increase in its vote share since 1945. Far from winning a landslide, the Tories were left without a majority and forced to abandon many of their unpopular plans. Steve Howell was at the centre of Corbyn's election machine. A member of the Labour leader's strategy group, he was involved in all the key campaign decisions. From the outset, he believed that Corbyn's campaigning skills, enthusiastic army of supporters and hopeful message could produce a surge in support. In Game Changer, he tells the story of eight weeks that transformed British politics.
The High Frequency Game Changer
The financial industry's leading independent research firm's forward-looking assessment into high frequency trading Once regarded as a United States-focused trend, today, high frequency trading is gaining momentum around the world. Yet, while high frequency trading continues to be one of the hottest trends in the markets, due to the highly proprietary nature of the computer transactions, financial firms and institutions have made very little available in terms of information or "how-to" techniques. That's all changed with The High Frequency Game Changer: How Automated Trading Strategies Have Revolutionized the Markets. In the book, Zubulake and Lee present an overview of how high frequency trading is changing the face of the market. The book Explains how we got here and what it means to traders and investors Details how to build a high frequency trading firm, including the relevant tools, strategies, and trading talent Defines key components common to HFT such as algorithms, low latency trading infrastructure, collocation etc. The High Frequency Game Changer takes a highly controversial and extremely complicated subject and makes it accessible to anyone with an interest or stake in financial markets.