Qualitative Research Methods In Public Relations And Marketing Communications
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Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.