Qualitative Methods For Marketplace Research
Download Qualitative Methods For Marketplace Research PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Qualitative Methods For Marketplace Research book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Qualitative Methods for Marketplace Research
Author: Shay Sayre
language: en
Publisher: SAGE Publications, Incorporated
Release Date: 2001-03-21
Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century.
Qualitative Methods for Marketplace Research
Author: Shay Sayre
language: en
Publisher: SAGE Publications, Incorporated
Release Date: 2001-03-21
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.