Qualitative Content Analysis Vs Discourse Analysis
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Approaches to Discourse Analysis
Author: Cynthia Gordon
language: en
Publisher: Georgetown University Press
Release Date: 2021-10-01
In this groundbreaking collection, scholars within the field of linguistics and beyond offer discourse analyses in multiple languages, contexts, and modes, demonstrating the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication.
Qualitative Methods in Business Research
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Discourse Analysis
'Discourse Analysis: Investigating Processes of Social Construction' reflects on the practice of analyzing discourse and the potential for revealing the processes of social construction that constitute social and organizational life.