Purpose Driven Innovation
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Purpose-Driven Innovation
Author: Jens P. Flanding
language: en
Publisher: Emerald Group Publishing
Release Date: 2022-09-15
Purpose-Driven Innovation is the first book to set out how change management models work in practice in the context of the Sustainable Development Goals (SDGs), an essential primer for all organizations, small and large, public or private, within and outside of the United Nations in the wake of crisis.
Purpose-driven Innovation Leadership for Sustainable Development
Purpose-driven Innovation Leadership for Sustainable Development presents invaluable insights into how leaders can balance competing innovation demands. The book reports on research from an in-depth case study, which reveals the importance of developing highly adaptative and innovative responses through periods of rapid growth – while simultaneously ensuring organisational stability grounded in a clear core purpose. ‘Paradox’ theory is introduced as a constructive theoretical lens for exploring these complexities of leadership sensemaking in innovation contexts. The findings demonstrate how to incorporate both perspectives to establish a robust innovation culture. This book aims to equip readers with evidence-based principles that can be readily applied in practice. The qualitative methodology, which includes case studies and interviews conducted with global innovation leaders, uncovers powerful strategies from relevant real-world experiences. Targeted ‘Reflection and Action’ questions are also included to guide implementation. Purpose-driven Innovation Leadership for Sustainable Development will support researchers, educators, and students in the higher education sector who would like to investigate contemporary innovation leadership principles and practices. The book will also interest business leaders hoping to access rigorous research studies on the topic presented in an effective actionable format.
The Purpose-Driven Company
In today's world, businesses are facing increasing scrutiny from customers, employees, and investors alike. Consumers are more aware than ever of the ethical and social impact of their purchasing decisions, demanding transparency and accountability from the companies they support. Employees are seeking purpose and meaning in their work, wanting to be part of something bigger than themselves. And investors are increasingly prioritizing companies with a strong track record of social responsibility and sustainable practices. This shift in the business landscape has created a need for a new way of thinking about company success. Traditional models focused solely on profit maximization are no longer sufficient. Instead, businesses must embrace a purpose-driven approach that integrates ethics, social responsibility, and meaningful connections with customers into every aspect of their operations. This book, "The Purpose-Driven Company," is a guide for business leaders and entrepreneurs seeking to build a brand that resonates with customers and makes a real difference in the world. It provides a practical framework for transforming your company into a purpose-driven entity, outlining the principles, strategies, and tools you need to create lasting success. Throughout this book, you'll discover: The power of purpose: Why purpose is no longer just a nice-to-have, but a necessity for business survival and growth. The principles of purpose-driven leadership: How to lead with integrity, create a culture of purpose, and inspire your team to embrace a shared vision. Practical strategies for embedding purpose: Actionable steps for integrating purpose into your company's mission statement, product development, marketing, customer service, and more. The connection between purpose and profitability: How ethical practices, social responsibility, and genuine connections with customers can drive business growth, increase brand loyalty, and attract top talent. The future of purpose in business: Emerging trends and innovations that are shaping the next generation of purpose-driven companies. This book is not just a theoretical exploration of purpose; it's a practical guide designed to equip you with the tools you need to transform your business today. Through real-world examples, case studies, and actionable insights, you'll gain the knowledge and confidence to build a brand that customers truly love and a company that makes a meaningful contribution to the world.