Publishing With Xml
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XML and FrameMaker
This book is designed to teach anyone working in data-intensive publishing how XML can be leveraged to make the job of presenting data easier. While the XML discussions within the book are general, FrameMaker is used for all of the examples since it supports a wide variety of XML import and export options. In addition, author Kay Ethier shows you how FrameMaker's powerful formatting features lend themselves to publishing XML documents without reworking them. This book is written for a professional audience, including writers, database administrators, developers, and production staff.
StartWithXML: Making the Case for Applying XML to a Publishing Workflow
Author: Mike Shatzkin
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2009-01-13
Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and opens opportunities for currentand future digital content revenue streams. StartWithXML is an industry-wide project to understand and spread theknowledge publishers need to move forward with XML. It's about thebusiness issues driving the "why" of XML and the technical andorganizational issues, strategies, and tactics underlying the "how" ofgetting started. This research report takes a pragmatic look at XMLworkflows, addressing questions such as: Where am I and where do I want to end up? How much benefit do I want to obtain from content reuse and repurposing? How much work do I want to do myself? How much time and money will this take? What can I do internally to increase my chances of success?
Publishing with XML
XML is now at the heart of book publishing techniques: it provides the industry with a robust, flexible format which is relatively easy to manipulate. Above all, it preserves the future: the XML text becomes a genuine tactical asset enabling publishers to respond quickly to market demands. When new publishing media appear, it will be possible to very quickly make your editorial content available at a lower cost. On the downside, XML can become a bottomless pit for publishers attracted by its possibilities. There is a strong temptation to switch to audiovisual production and to add video and animation to what we currently call a book, i.e. a written, relatively linear discourse representing a series of ideas. Publishers cannot ignore technology, however. It is better to recognize the threats of innovation and to maintain your business and your convictions by boarding the e-publishing ship. But make sure you carry a life preserver, XML, to ride above the waves of modern times.