Providing Semantic Links To The Invisible Geospatial Web

Providing Semantic Links to the Invisible Geospatial Web

Search Engine Optimization and Marketing

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

The Semantic Web in Earth and Space Science. Current Status and Future Directions

The geosciences are one of the fields leading the way in advancing semantic technologies. This book continues the dialogue and feedback between the geoscience and semantic web communities. Increasing data volumes within the geosciences makes it no longer practical to copy data and perform local analysis. Hypotheses are now being tested through online tools that combine and mine pools of data. This evolution in the way research is conducted is commonly referred to as e-Science. As e-Science has flourished, the barriers to free and open access to data have been lowered and the need for semantics has been heighted. As the volume, complexity, and heterogeneity of data resources grow, geoscientists are creating new capabilities that rely on semantic approaches. Geoscience researchers are actively working toward a research environment of software tools and interfaces to data archives and services with the goals of full-scale semantic integration beginning to take shape. The members of this emerging semantic e-Science community are increasingly in need of semantic-based methodologies, tools and infrastructure. A feedback system between the geo- and computational sciences is forming. Advances in knowledge modeling, logic-based hypothesis checking, semantic data integration, and knowledge discovery are leading to advances in scientific domains, which in turn are validating semantic approaches and pointing to new research directions. We present mature semantic applications within the geosciences and stimulate discussion on emerging challenges and new research directions.