Project Wim The Next Phase
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Winning At New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Achieving Results
Chapter 1 Towards value leadership: Presents the case for value leadership by examining the advantage of rational thinking in decision-making. It discusses how systems develop in paradigms and perspectives. It also discusses how a global economic system is emerging, and how 'Old World' economies are being forced to change as customers and fund managers gain more power over the aims of organizations. Chapter 2 The context for value leadership: Provides an overview of how to develop a competitive advantage model in the context of the organization. It also provides an insight into the way decision-making processes can be articulated in terms of the people involved and the stages they work through. Chapter 3 Towards objective value in organizational decision-making: Looks at some of the practical issues a value leader must face. It discusses the need to have an organizational framework for value creation, and builds the case for a rethink of organizational design, so that it is more focused on results rather than on the supply-demand-production logic that lingers from the industrial age. Chapter 4 Structuring a value creation programme in an organization: Explores the relationship between value creation and a value creation template or blueprint. It provides a value-creation template that is based on a model commonly used by multinational companies to benchmark their projects' performances. Chapter 5 Towards technological advantage with value engineering: Considers value engineering alone as a key methodology for achieving technological value leadership from projects and organizations. If companies exist to do something that people value, then they should be capable of doing it. If they can perform the same functions better than their rivals, or offer more functions than their customers are paying for, they will have a competitive advantage. Therefore, any methodology that helps an organization to improve the way it provides value will be at the core of its strategic competitive advantage. This chapter explains how you can develop a methodology for your organization.
Software Engineering
Each and every chapter covers the contents up to a reasonable depth necessary for the intended readers in the field. The book consists in all about 1200 exercises based on the topics and sub-topics covered. Keeping in view the emerging trends in newly emerging scenario with new dimension of software engineering, the book specially includes the following chapters, but not limited to these only. This book explains all the notions related to software engineering in a very systematic way, which is of utmost importance to the novice readers in the field of software Engineering.