Principles Of Pricing
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Principles of Pricing
Author: Rakesh V. Vohra
language: en
Publisher: Cambridge University Press
Release Date: 2012-03-05
"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.
Principles of Pricing
Author: Rakesh V. Vohra
language: en
Publisher: Cambridge University Press
Release Date: 2012-03-05
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Principles of Property Investment and Pricing
This book is a comprehensive analysis of property investment and the market's determination of commercial property values and investment performance. The author examines the economic forces that operate in the property market by placing property in the context of the overall investment market and the local, national and international economies. Relevant concepts and principles of economics, investment and finance are identified; these are then used to explain the operation of the property market and property price determination. The text begins with a study of the stock market, identifying the principles and forces which explain the price determination of stocks and shares. These principles are then applied to commercial property investments and a simple theory is developed. The three major sectors of the property market (letting, development and investment) are then analysed in depth, and the pricing theory is reviewed. After an examination of the influence of government intervention, the subject is synthesised by detailed studies of three of the most turbulent periods in the history of the post Second World War property market in the UK. In this second edition, both the text and illustrative examples have been updated. The theory of the market's determination of rental values and yields have been substantially revised and developed. A new chapter, discussing the 1980s property boom and the 1990s collapse, has been added.