Principles Of Communication
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Principles Of Communication Systems
Author: Herbert Taub
language: en
Publisher: Tata McGraw-Hill Education
Release Date: 2008-09-07
This hallmark text on Communication Systems has been revised to bring in the latest on the subject. It covers the undergraduate syllabi of Analog and Digital Communication and also gives the background required for advanced study on the subject. Plethora of solved examples and practice questions elucidate the text and give clarity in the discussions.
Principles of Strategic Communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Principles of Mobile Communication
Author: Gordon L. Stüber
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-03-09
Principles of Mobile Communication provides an authoritative treatment of the fundamentals of mobile communications, one of the fastest growing areas of the modern telecommunications industry. The book stresses the fundamentals of mobile communications engineering that are important for the design of any mobile system. Less emphasis is placed on the description of existing and proposed wireless standards. This focus on fundamental issues should be of benefit not only to students taking formal instruction but also to practising engineers who are likely to already have a detailed familiarity with the standards and are seeking to deepen their knowledge of this important field. The book stresses mathematical modeling and analysis, rather than providing a qualitative overview. It has been specifically developed as a textbook for graduate level instruction and a reference book for practising engineers and those seeking to pursue research in the area. The book contains sufficient background material for the novice, yet enough advanced material for a sequence of graduate level courses. Principles of Mobile Communication treats a variety of contemporary issues, many of which have been treated before only in the journals. Some material in the book has never appeared before in the literature. The book provides an up-to-date treatment of the subject area at a level of detail that is not available in other books. Also, the book is unique in that the whole range of topics covered is not presently available in any other book. Throughout the book, detailed derivations are provided and extensive references to the literature are made. This is of value to the reader wishing to gain detailed knowledge of a particular topic.