Predictable Winners A Handbook For Developing Forecasting And Launching New Products And Services
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Predictable Winners
Author: Stuart E. Jackson
language: en
Publisher: Stanford University Press
Release Date: 2025-03-18
A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey—from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R&D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services. The authors' systematic approach is covered step-by-step in twenty-five chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.
Artificial Intelligence for Logistics 5.0
Author: Bernardo Nicoletti
language: en
Publisher: Springer Nature
Release Date: 2025-08-03
There is no shortage of hype about artificial intelligence, especially in recent years. We have only begun to touch the surface of what this powerful technology can do. As technology and logistics services have become increasingly intertwined, it has become more difficult to cut through the noise and figure out what really matters. While there are already several books on AI for business in general, this title provides a tailored overview of what AI means specifically for logistics services, a highly regulated but also disruptive industry. It cuts through the hype and examines the current state of AI applications in the logistics industry, as well as the state of funding and partnerships between technology and industry companies. AI is essential to drive innovation, create efficiencies and increase productivity to capitalize on opportunities, both for established logistics companies and enterprises. However, it also carries risks and the potential for biases that will deepen systemic inequalities if responsible AI is not operationalized. Therefore, it is imperative for academics, executives, managers and logistics service provider organizations to approach AI mindfully, reflectively and responsibly so that they can make informed decisions about and with AI in their work. This book takes a detailed look at the use cases in the logistics services industry as well as the risks and opportunities. It answers pressing questions such as: How can you effectively balance innovation, customer centricity and trust with AI in the logistics industry? Can smaller companies take advantage of this solution? How can institutions use AI responsibly while mitigating potential challenges related to data bias? It will be of great interest to academics in the fields of logistics and innovation strategy as well as practitioners and policy makers.
The PDMA Handbook of Innovation and New Product Development
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.