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European Elites and Ideas of Empire, 1917-1957
Author: Dina Gusejnova
language: en
Publisher: Cambridge University Press
Release Date: 2016-06-16
Explores European civilisation as a concept of twentieth-century political practice and the project of a transnational network of European elites. This title is available as Open Access.
Language and Business
Author: Sylvia-Michèle Sternkopf
language: en
Publisher: diplom.de
Release Date: 2004-07-28
Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]
PHP and MySQL Manual
Author: Simon Stobart
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-12-06
PHP is rapidly becoming the language of choice for dynamic Web development, in particular for e-commerce and on-line database systems. It is open source software and easy to install, and can be used with a variety of operating systems, including Microsoft Windows and UNIX. This comprehensive manual covers the basic core of the language, with lots of practical examples of some of the more recent and useful features available in version 5.0. MySQL database creation and development is also covered, as it is the developer database most commonly used alongside PHP. It will be an invaluable book for professionals wanting to use PHP to develop their own dynamic web pages. Key Topics: - Basic Language Constructs - Manipulating Arrays and Strings - Errors and Buffering - Graphic Manipulation - PDF Library Extension - MySQL Database Management - Classes and Objects Concepts Features and Benefits: Explainshow to use PHP to its full extent - covering the latest features and functions of PHP version 5.0, including the use of object-oriented programming Describes how to link a database to a web site, using the MySQL database management system Shows how to connect PHP to other systems and provides many examples, so that you can create powerful and dynamic web pages and applications Contains lots of illustrated, practical, real-world examples - including an e-commerce application created in PHP using many of the features described within the book