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E-political Socialization, the Press and Politics
Author: Christ'l de Landtsheer
language: en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date: 2014
This book examines print and electronic media in the United States of America, Europe, and China. Electronic communication affects daily life worldwide. Theoretical and empirical studies explore our increasingly media-centric world. This book studies how media (print, broadcasting, Internet) affects political socialization.
Cities for Citizens Improving Metropolitan Governance
Drawing on the lessons from successful and unsuccessful attempts at the reform of metropolitan governance, this book identifies ways by which central and metropolitan governments can work better to optimise the potential of each urban region.
Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.