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Museum Branding
Author: Margot Wallace
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2016-03-07
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases
Doing Action Research in English Language Teaching
This hands-on, practical guide for ESL/EFL teachers and teacher educators outlines, for those who are new to doing action research, what it is and how it works. Straightforward and reader friendly, it introduces the concepts and offers a step-by-step guide to going through an action research process, including illustrations drawn widely from international contexts. Each chapter includes a variety of pedagogical activities. Bringing the how-to and the what together, this is the perfect text for BATESOL and MATESOL courses in which...
All In
General David Petraeus is the most transformative leader the American military has seen since the generation of Marshall. In the New York Times bestseller All In, military expert Paula Broadwell examines Petraeus's career, his intellectual development as a military officer, and his impact on the U.S. military. Afforded extensive access by General Petraeus, his mentors, his subordinates, and his longtime friends, Broadwell reported on the front lines of fighting and at the strategic command in Afghanistan to chronicle the experiences of this American general as they were brought to bear in the terrible crucible of war. All In draws on hundreds of hours of exclusive interviews with Petraeus and his top officers and soldiers to tell the inside story of this commander's development and leadership in war. When Petraeus assumed command in Afghanistan in July 2010, the conflict looked as bleak as at any moment in America's nine years on the ground there. Petraeus's defining idea—counterinsurgency—was immediate put to its most difficult test: the hard lessons learned during the surge in Iraq were to be applied in a radically different theater. All In examines the impact in Afghanistan of new counterinsurgency as well as counterterrorism strategies through the commands of several Petraeus protégés. Broadwell examines his evolution as a solider from his education at West Point in the wake of Vietnam to his earlier service in Central America, Haiti, Kuwait, Bosnia, and Iraq. All In also documents the general's role in the war in Washington, going behind the scenes of negotiations during policy reviews of the war in Afghanistan in Congress, the Pentagon, and the White House. Broadwell ultimately appraises Petraeus's impact on the entire U.S. military: Thanks to this man's influence, the military is better prepared to fight using a comprehensive blend of civil-military activities. As America surveys a decade of untraditional warfare, this much is clear: The career of General David Petraeus profoundly shaped our military and left an indelible mark on its rising leaders.