Plobal Apps


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Global Advertising in a Global Culture


Global Advertising in a Global Culture

Author: Thomas H. P. Gould

language: en

Publisher: Bloomsbury Publishing USA

Release Date: 2015-12-16


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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

Health and Wellness Measurement Approaches for Mobile Healthcare


Health and Wellness Measurement Approaches for Mobile Healthcare

Author: Gita Khalili Moghaddam

language: en

Publisher: Springer

Release Date: 2018-09-22


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This book reviews existing sensor technologies that are now being coupled with computational intelligence for the remote monitoring of physical activity and ex vivo biosignatures. In today’s frenetic world, consumers are becoming ever more demanding: they want to control every aspect of their lives and look for options specifically tailored to their individual needs. In many cases, suppliers are catering to these new demands; as a result, clothing, food, social media, fitness and banking services are all being democratised to the individual. Healthcare provision has finally caught up to this trend and is currently being rebooted to offer personalised solutions, while simultaneously creating a more effective, scalable and cost-effective system for all. The desire for personalisation, home monitoring and treatment, and provision of care in remote locations or in emerging and impoverished nations that lack a fixed infrastructure, is leading to the realisation that mobile technology might be the best candidate for achieving these goals. A combination of several technological, healthcare and financial factors are driving this trend to create a new healthcare model that stresses preventative ‘health-care’ rather than ‘sick-care’, and a shift from volume to value. Mobile healthcare (mhealth), which could also be termed the “internet of people”, refers to the integration of sensors and smartphones to gather and interpret clinical data from patients in real-time. Most importantly, with an ageing population suffering multiple morbidities, mhealth could provide healthcare solutions to enhance chronically ill patients’ quality of life.

The Global Courtship Code


The Global Courtship Code

Author: Azhar ul Haque Sario

language: en

Publisher: Azhar ul Haque Sario

Release Date: 2025-11-03


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Hey, let's talk about "The Global Courtship Code" – your ultimate guide to how love works around the world today. This book dives into romantic relationships across cultures. It starts with theories on love and attraction. It covers Sternberg's Triangular Theory of intimacy, passion, and commitment. It explains Reiss's Wheel Theory on how relationships progress. It discusses love styles like limerence, storge, and pragma. It explores evolutionary psychology and mate preferences. It examines attachment theory and how early bonds shape adult romance. It analyzes investment models and motivations for dating. It views courtship as cultural rituals and symbols. It looks at community roles in dating, from chaperones to social networks. It discusses the political economy of love and social structures. It includes case studies from 15 countries, grouped by themes. It covers the U.S. with its choice paradox and hookup culture. It describes Australia's casual mateship and app reliance. It highlights Sweden's egalitarian fika dates. It details France's seductive, unspoken rules. It notes Germany's pragmatic structure. It explores Japan's kokuhaku confessions and marriage hunting. It covers South Korea's couple culture and anniversaries. It discusses China's pragmatic, family-driven approach. It examines India's caste endogamy and arranged marriages. It looks at Nigeria's bride price and talking stages. It analyzes Saudi Arabia's conservative traditions amid reforms. It covers Egypt's family-vetted arranged unions. It describes Brazil's passionate paquera and family ties. It details Mexico's chivalrous courtship. It explores Russia's grand gestures and gender roles. It discusses dating apps' global impact. It covers post-COVID shifts like slow dating. It examines AI in romance. It proposes new models like the commitment spectrum. It introduces the Socioeconomic Contract theory. It offers a Cultural Compatibility Index for intercultural dating. It identifies research gaps and future directions. What sets this book apart is its fresh, global lens that blends timeless theories with 2025 trends like AI companions and situationships – something most dating books miss by focusing only on Western norms or outdated advice. Unlike narrow psychology texts or superficial travelogues, it provides evidence-based comparisons across 15 nations, revealing how tech and culture rewrite love rules, giving you practical tools like the Compatibility Index that no other guide offers for real-world navigation. This author has no affiliation with the brand and it is independently produced under nominative fair use. All for your eyes only!