Phases Of The Impulse Purchase Cycle

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Re-Modeling the Brand Purchase Funnel

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.
The Four Steps to the Epiphany

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The ADHD Impulse Spending Workbook

Transform Your ADHD Brain Into a Money Management Powerhouse with Proven Gamification Strategies Stop letting ADHD drain your bank account through forgotten bills, impulse purchases, and financial chaos. This revolutionary workbook turns money management into an engaging game that works WITH your neurodivergent brain instead of against it. Inside This Life-Changing Guide, You'll Discover: ✓ Gamified budgeting systems that make tracking expenses feel like leveling up in your favorite video game ✓ The "Buffer Zone" strategy that stops impulse purchases before they wreck your budget ✓ ADHD-friendly automation tools that prevent late fees and overdraft charges automatically ✓ Visual goal-setting techniques that transform abstract financial dreams into concrete, achievable quests ✓ Hyperfocus spending strategies that channel your intense interests productively instead of destructively ✓ No-shame expense tracking methods designed specifically for executive dysfunction patterns Perfect for Adults Who Struggle With: Forgetting to pay bills and getting hit with late fees Impulse purchases during hyperfocus episodes Traditional budgets that feel restrictive and overwhelming Financial systems that work for everyone except ADHD brains Shame cycles around money mistakes and "ADHD tax" fees What Makes This Different: Unlike generic financial advice, every strategy accommodates time blindness, executive dysfunction, and the unique ways ADHD brains process information. No willpower required – just smart systems that do the heavy lifting for you. Includes 50+ Interactive Worksheets and Tools: Personal XP tracking sheets for building financial skills Visual progress trackers that make abstract goals concrete Emergency protocols for when financial systems break down Achievement badges and celebration planning guides Quick reference cards for impulse control and decision-making Transform Financial Stress Into Financial Confidence Stop fighting your ADHD brain and start working with it. Join thousands of neurodivergent adults who've discovered that money management can actually be engaging, sustainable, and shame-free. Your journey from financial chaos to financial mastery starts with understanding that your brain isn't broken – it just needs the right tools.