Persuasion Techniques

Influence

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Techniques of Persuasion

Advanced Persuasion Techniques

Uncover the secrets behind the most advanced persuasion techniques in this essential guide. From refined strategies for influencing decisions to innovative methods for winning over the audience, this book offers a deep dive into the tools and tactics needed to excel in the art of persuasion in any setting. With practical examples, insightful observations, and astute approaches, this book will be your reliable guide to mastering persuasion and achieving your goals with confidence and effectiveness.