Persuasion In Public Discourse
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Persuasion in Public Discourse
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Persuasion in Public Discourse
Author: Jana Pelclová
language: en
Publisher: John Benjamins Publishing Company
Release Date: 2018-08-08
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Emotions, persuasion, and public discourse in classical Athens
Author: Dimos Spatharas
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2019-07-22
This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to emotions can help us understand significant aspects of persuasion in classical antiquity and, especially audiences' psychological manipulation in the civic procedures of classical Athens. Based on cognitive approaches to emotions, Skinner's theoretical work on the language of ideology, or ancient theories about enargeia, the book examines pivotal aspects of psychological manipulation in ancient rhetorical theory and practice. At the same time, the book looks into possible ways in which the emotive potentialities of vision -both sights and mental images- are explained or deployed by orators. The book includes substantial discussion of Gorgias' approach to sights ' emotional qualities and their implications for persuasion and deception and the importance of visuality for Thucydides' analysis of emotions' role in the polis' public communication. It also looks into the deployment of enargeia in forensic narratives revolving around violence. The book also focuses on the ideological implications of envy for the political discourse of classical Athens and emphasizes the rhetorical strategies employed by self-praising speakers who want to preempt their listeners' loathing. The book is therefore a useful addition to the burgeoning secondary literature on ancient emotions. Despite the prominence of emotions in classicists' scholarly work, their implications for persuasion is undeservedly under-researched. By employing appraisal-oriented analysis of emotions this books suggests new methodological approaches to ancient pathopoiia. These approaches take into consideration the wider ideological or cultural contexts which determine individual speakers' rhetorical strategies. This book is the second volume of Ancient Emotions, edited by George Kazantzidis and Dimos Spatharas within the series Trends in Classics. Supplementary Volumes. This project investigates the history of emotions in classical antiquity, providing a home for interdisciplinary approaches to ancient emotions, and exploring the inter-faces between emotions and significant aspects of ancient literature and culture