Performance Max 101 Your Guide To Success
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Performance Max 101: Your Guide to Success
"Performance Max 101: Your Guide to Success" is an essential read for anyone looking to harness the power of Google Ads' latest offering. This comprehensive guide delves deep into Performance Max campaigns, utilizing machine learning to optimize your advertising strategies across Google’s various networks. From understanding the basics to advanced tips and potential pitfalls, this ebook equips you with the knowledge to maximize ad performance, reach your target audience more effectively, and achieve your marketing objectives with greater efficiency. Whether you're a seasoned marketer or new to digital advertising, this guide is your key to unlocking the full potential of Performance Max campaigns.
The Essential Department Chair
Author: Jeffrey L. Buller
language: en
Publisher: John Wiley & Sons
Release Date: 2012-01-24
THE ESSENTIAL DEPARTMENT CHAIR This second edition of the informative and influential The Essential Department Chair offers academic chairs and department heads the information they need to excel in their roles. This book is about the "how" of academic administration: for instance, how do you cultivate a potential donor for much-needed departmental resources? How do you persuade your department members to work together more harmoniously? How do you keep the people who report to you motivated and capable of seeing the big picture? Thoroughly revised, updated, and expanded, this classic resource covers a broad spectrum of timely topics and is now truly more than a guide it's a much-needed desk reference that tells you "everything you need to know to be a department chair." The Essential Department Chair contains information on topics such as essentials of creating a strategic plan, developing and overseeing a budget, key elements of fundraising, preparing for the role of chair, meeting the challenges of mentoring to increase productivity, and creating a more collegial atmosphere. The book also explores the chair's role in the search process, shows how to conduct a successful interview and what to do when it's time to let someone go. And the author includes suggestions for the best practices to adopt when doing an evaluation or assessment. The Essential Department Chair, Second Edition, contains a wealth of new, realistic case studies to equip leaders in this pivotal position to excel in departmental and institutional life.