Perceptions And Expectations
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Perceptions and Expectations
After picking up trash for a dollar an hour, working in an auto store, a bookstore, a coal mine and spending time as a process engineer, draftsman, and landscaper, you learn how to succeed in the workplace. Those are just a handful of the jobs that Eric Hinrichs has worked over the years, and he walks you through how to navigate career challenges in this guide to surviving and thriving in the professional world. Learn how to: - make a great first impression with co-workers and supervisors; - improve relationships with difficult colleagues and clients; - boost your chances of earning a promotion; and - avoid common mistakes. He also highlights why we must sometimes change our attitudes, which can be hard. The perception of who we are in the eyes of others is largely based on our own beliefs, the ways we interact with others, the ways we approach our jobs, and how we feel about ourselves. Maximize career opportunities, improve your chances for advancement, earn more money, and enjoy your work more with the lessons in Perceptions and Expectations.
Delivering Quality Service
Author: Valarie A. Zeithaml
language: en
Publisher: Simon and Schuster
Release Date: 2010-05-11
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's perceptions of the value of a particular service with the customer's need for that service, provides brilliant theoretical insight into customer expectations and service delivery. For example, Florida Power & Light has developed a sophisticated, computer-based lightening tracking system to anticipate where weather-related service interruptions might occur and strategically position crews at these locations to quicken recovery response time. Offering a service that customers expect to be available at all times and that they will miss only when the lights go out, FPL focuses its energies on matching customer perceptions with potential need. Deluxe Corporation, America's highly successful check printer, regularly exceeds its customers' expectations by shipping nearly 95% of all orders by the day after the orders were received. Deluxe even put U.S. Postal Service stations inside its plants to speed up delivery time. Customer expectations change over time. To anticipate these changes, Metropolitan Life Insurance Company regularly monitors the expectations and perceptions of their customers, using focus group interviews and the authors' 22-item generic SERVQUAL questionnaire, which is customized by adding questions covering specific aspects of service they wish to track. The authors' groundbreaking model, which tracks the five attributes of quality service -- reliability, empathy, assurance, responsiveness, and tangibles -- goes right to the heart of the tendency to overpromise. By comparing customer perceptions with expectations, the model provides marketing managers with a two-part measure of perceived quality that, for the first time, enables them to segment a market into groups with different service expectations.
The Perception of Quality
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.