Perception And Imaging

Perception and Imaging

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. More than a step-by-step photography instruction manual, Perception and Imaging explores the fundamental act of photography – seeing – through a uniquely comprehensive combination of technique, history, visual perception, philosophy and psychology. No matter your level of technical skill, you can learn to think more clearly about what you wish to convey in your images. Fully revised to account for the unique influences and consequences of the digital revolution and online photosharing, John Suler newly addresses digital impermanence, sensory and cognitive overload, and the selfie, and their effects on perception. Additional coverage also includes microexpressions, Rorschach inkblots and subliminal reactions, transference, and synectics.

Perception and Imaging

Perception and Imaging

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.