People Processing
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Winning In Service Markets: Success Through People, Technology And Strategy
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Author: Jochen Wirtz
language: en
Publisher: World Scientific Publishing Company
Release Date: 2016-03-29
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Hospitality and Service
This book is a continuation of the study of service for beginning students of the subject and for persons that just want to know what it is. It is easy reading, suitable for a travel read or a beach read. It could serve as a source book for a person writing a bachelor’s thesis. It could be useful for a manager whose service employees are not performing up to par. Millions of dollars are wasted every year by businesses, even though, they are first rate, their hospitality people act like unruly rascals. How do you start a service business? I wouldn’t like to start one or bring one back after the misery of the pandemic world we have experienced in the past few years. What about the next few years? Politicians are constantly under fire, because they are perceived to be concerned with their own well being, instead of their constituency. What kind of service is the media providing, when they produce fiction rather than fact? Look at advertising and professional sports. Do you believe any of that stuff they produce in the way of news. This book is for the youngster who asks what his mother or father does all day. Do they just push people around, or do they help people achieve their true worth to the business or organization they represent. What about the car dealer that is constantly scrambling around for new business? What about some of the new stuff in business technology? Do we even know what we don’t know? This book is for all of the above. I sincerely hope the book is a service to you. The Author December 17, 2020