Packaged Commodities Regulation Act

Elements of hospitality Business Law

This book is a comprehensive book on 'Hospitality Business Laws'. This book aims to impart the basic working knowledge of important business laws relevant for the conduct of general hospitality business activities in physical & virtual spaces along with relevant Case Laws. This book aims to fulfil the requirement of students and working professionals of hospitality courses. This Book is an essential guide for those launching or advancing careers in the Indian hospitality marketplace

A Textbook on Rural Consumer Behaviour in India - A Study of FMCGs

MARKETING MANAGEMENT, Second Edition

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.