Out Of The Garden
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Out of the Garden
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
In and Out of the Garden
"Sara Midda's richly illustrated In and Out of the Garden has delighted readers and critics alike: "This is the most gentle of books, a peaceful pastime. The delicacy of Sara Midda's art is enchanting. Anyone who is a gardener, or who has worked with plants in nature, will respond to what she has put forth so exquisitely," wrote Joan Lee Faust, Garden Editor of The New York Times. Diana Vreeland praised it as "delightful and delicious," Time magazine as "Cause for revel," and Laura Ashley called it "pure inspiration." In scores and scores of delicate illustrations and tender reflections, the author recalls the English gardens her childhood and the gardens she tends now, to reveal surprises both dainty and daring. The colorings and imaginings make the fancy soar with pleasure, as she creates the most elegant and subtle of books to give and to have, a book to cherish as dearly as a volume of treasured poetry. Sara Midda's garden is sown with glorious images. Ruby-red radishes are the jewels of the underworld. Myriad colors fall upon warm green moss. Brown leaves drift with sweet scent. And "in the beeman's garden, a host of hives and a swarm of bees bring sticky honey for your teas." Vegetable gardens, herb gardens, flower gardens are illustrated. The pleasures of the orchard are celebrated. Recipes are shared for lotions and potions to cheer the heart and delight the senses." -- Publisher.
Out of the Garden
Author: Christina Buchmann
language: en
Publisher: Ballantine Books
Release Date: 2012-06-13
"By turns witty, erudite, probingly serious and sparklingly irreverent, these essays refresh our readings of the Bible, and deepen our vision of foundational feminist figures. A wonderfully thought-provoking and readable collection." EVA HOFFMAN Author of EXIT INTO HISTORY This is the first collection of essays in which women read and respond to the Bible out of pleasure and curiosity--reclaiming the Bible for women and showing readers that the Bible is a source we can return to again and again. Drawing on their own epxeriences and interests, Louise Erdrich, Cynthia Ozick, Fay Weldon, Phyllis Trible, Rebecca Goldstein, June Jordan, Ursula Le Guin, and twenty-one other writers boldly imaginatively--and sometimes reproachfully--address the Old Testament stories, characters, and poetry that mean the most to them. As with all great works of literature, it is a book that changes as we change, a garden in its own right whose pleasures are there for the taking, as are its surprises and thorny byways.