Orchestrating A Platform Ecosystem The Effects Of Platform Control On Platform Performance
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Orchestrating a Platform Ecosystem. The Effects of Platform Control on Platform Performance
Seminar paper from the year 2018 in the subject Business economics - Information Management, grade: 1,3, University of Mannheim, language: English, abstract: This paper examines the effects of control mechanisms on a platform. First, the theoretical background of important terms in this field is given to gain a common understanding, which is necessary for classification as well as results. In this thesis, platforms are defined as products and services, which bring together user groups and enable transactions between the groups by providing infrastructure to do so. Second, literature dealing with this field of study is processed to provide a comprehensive and transparent overview about current research, including the platform type, dependent variables, and findings. Input, output, process, clan, self-control, as well as open and closed platforms, rules & values and boundary resources are identified as the most relevant control mechanisms. Thereby the first research question what types of control mechanisms are discussed in literature, is answered. The findings then are analyzed for these different types of control to address the remaining research questions how control mechanisms effect platforms and when this is useful. It can be pointed out that most mechanisms go along with advantages and disadvantages, as theory suggests. Thus, decision makers have to be clear about the goal they want to achieve when changing platform governance or control to use these effects for their advantage. If a platform aims at optimizing e.g. the degree of openness, this depends on the question: what is optimal for the platform? As ecosystems typically face the trade-off between quality (e.g. apps) and quantity (e.g. number of users), platform owners have to strategically position the platform somewhere along this continuum. The finding that some control mechanisms are superior to others for achieving certain goals, however, can directly be beneficial to managers. Also, the methods applied by the studies are analyzed, coming to the conclusion that case studies represent the predominant method in this field. Lastly, the results are discussed, contributions and limitations of this work are considered. Also, shortcomings and research gaps in this field are highlighted and future research areas are exemplified. Especially the conduction of an event study and adopting a more strategic approach are intriguing for a master thesis to fully cover the implications of managers’ decision regarding platform ecosystems.
Platform Ecosystems
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry
Platform Strategy
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.