Oracle Siebel Crm 8 Installation And Management
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Oracle Siebel CRM 8 Installation and Management
Author: Alexander Hansal
language: en
Publisher: Packt Publishing Ltd
Release Date: 2010-08-03
Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook.
Customer Relationship Management
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.