Optimal Analysis Of Qualitative Data With Illustrations

Optimal Analysis of Qualitative Data with Illustrations

This is an introductory book on how to optimally analyze non-quantitative data, based on the author’s experiences over 60 years of research. The major message to the readers is that qualitative (non-quantitative) data are much more informative than quantitative data. This is good news for readers in applied areas of statistics such as those in the social sciences and marketing research, where qualitative data are everywhere. But how can one analyze qualitative data quantitatively and extract more information than from the sophisticated analysis of quantitative data? The key rests in illustrations of difficult topics in a way that anyone can understand. It is the author’s wish soon the use of AI will open a gate for simple means for optimal analysis of qualitative data, as illustrated throughout the book.

Optimal Analysis of Qualitative Data with Illustrations

Measurement, Mathematics and New Quantification Theory

The purpose of this book is to thoroughly prepare diverse areas of researchers in quantification theory. As is well known, quantification theory has attracted the attention of a countless number of researchers, some mathematically oriented and others not, but all of them are experts in their own disciplines. Quantifying non-quantitative (qualitative) data requires a variety of mathematical and statistical strategies, some of which are quite complicated. Unlike many books on quantification theory, the current book places more emphasis on preliminary requisites of mathematical tools than on details of quantification theory. As such, the book is primarily intended for readers whose specialty is outside mathematical sciences. The book was designed to offer non-mathematicians a variety of mathematical tools used in quantification theory in simple terms. Once all the preliminaries are fully discussed, quantification theory is then introduced in the last section as a simple application of those mathematical procedures fully discussed so far. The book opens up further frontiers of quantification theory as simple applications of basic mathematics.