Open Source Leadership Reinventing Management When There S No More Business As Usual

Open Source Leadership: Reinventing Management When There’s No More Business as Usual

From taxi rides, hotel stays, car driving, to communicating and paying, everything we knew as normal has changed beyond recognition. To lead effectively in today’s brave new world, you have to question EVERYTHING. For the first time in human history, knowledge is free and almost every boundary to communication has been lifted. This open source world has permanently altered the business landscape. And you can count on the fact that the pace of change will only accelerate. Yet... companies still rely on management tools and practices that were, at best, mildly effective in their heyday. In Open Source Leadership, Rajeev Peshawaria reveals the vision, insight, and practices he has used to help some of today’s largest and most influential organizations meet the open source world head on. It all starts with asking the right questions: What’s the most effective leadership style in a world of 24/7 connectivity? How has the very concept of leadership changed in the open source era? How do you inspire and reward performance in the “gig economy?” How do you measure engagement and effectively address the gaps? How can you lead innovation--quickly and continuously? Peshawaria reveals the answers to these questions--and they will surprise you. Based on his company’s groundbreaking research spanning 28 countries, he concludes that traditional industrial age thinking needs a massive upgrade to successfully navigating the brave new world of business. Open Source Leadership rewrites the rules of management, giving you a unique look at the most common misperceptions, illusions, and downright wrong information you’ve been getting about what works and what doesn’t. It provides a new, counterintuitive model for seizing competitive edge in any industry. Among other issues the book argues convincingly that “positive autocracy” must replace democratic leadership; talent and innovation are abundant not scarce; early identification of high-potentials is counter-productive; and setting employees free to do as little as they want will increase productivity.

Open Source Leadership

Developing an Innovative Marketing Model

Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years. Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges. This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources available to them in each component according to its level of influence on business success and thus increase companies’ chances of business success.